Marketing · free guide

Stop paying to re-advertise to customers

The most expensive ad impression is the one shown to someone who already converted. Exclusions are a five-minute setup that most advertisers never finish.
What the full guide covers
1

Create a purchaser custom audience

Events Manager → Audiences → Custom Audience from Purchase events, 180-day window.

2

Add a website-custom-audience fallback

For low event volume, upload a customer email list alongside the purchase-event audience.

3

Apply exclusions at the ad set level

Ad set → Audience → Exclude: the purchaser audience. Placement: every prospecting campaign.

4

Exclude recent purchasers only where it matters

Repeat-purchase products may want a 30-day exclusion, not 180. Choose per product cycle.

5

Verify in breakdowns after a week

Ads Manager → Breakdown by age/region is fine, but the real check is CPA falling on prospecting sets.

Want the full tailored version?
Generate it with AI — free, no account
Takes about 30 seconds. Your data stays in your browser.

Keep going

Set up GA4 conversion tracking →Build a content calendar in Trello →Month-end receipts roundup →