Marketing · free guide

Set up GA4 conversion tracking

GA4 shipped with everything renamed and nothing marked as a conversion. Until you define key events, GA4 is just a visitor counter. This guide fixes it in one session.
What the full guide covers
1

List the actions that actually matter

Purchase, form submit, booking, key-page view. Five or fewer; everything else is vanity.

2

Check which events already arrive

Admin → Events. Mark existing ones (form_submit, purchase) as key events — no new code needed.

3

Create events for the gaps

Use event snippets or Google Tag Manager triggers for anything not auto-collected.

4

Mark them as key events

The star toggle in Events. This is what feeds the Conversions report and bid strategies.

5

Verify with real-time + DebugView

Trigger each conversion yourself and watch it land in DebugView before trusting the reports.

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Stop paying to re-advertise to customers →Build a content calendar in Trello →Month-end receipts roundup →