The recovery settings live under checkout config, not under Marketing — that's why most people never find it.
Fast enough that intent is still warm. Beyond 24h, recovery rates fall off a cliff.
“You left something behind” beats “🔥 50% OFF WAIT!!!”. You're reminding, not shouting.
Auto-discounts in recovery emails train customers to abandon on purpose. Use them sparingly, if at all.
Abandon a real cart on your store, receive the email, click the link, verify checkout restores the cart.